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Quick Summary: Microsoft Advertising is a PPC advertising platform that reaches out to about 3% of the market, however it has less competition then Google and is much more affordable.
Microsoft Advertising
Microsoft Advertising, formerly known as Bing Ads, is a PPC (pay-per-click) advertising platform that allows businesses to place ads on the Bing and Yahoo search engines and other Microsoft properties such as Outlook and MSN.
One of the most significant advantages of Microsoft Advertising is its smaller advertiser pool, which can result in less competition for ad space and potentially lower costs for businesses. Additionally, it offers various targeting options, including demographic and geographic targeting, that can help companies to reach their ideal audience.
However, it is essential to note that Microsoft Advertising has a smaller search market share than Google Adwords, which means that the reach and visibility of ads may be more limited. Additionally, the platform’s interface may need to be more intuitive and user-friendly than Google Adwords.
Pricing for Microsoft Advertising is based on a pay-per-click model, where businesses bid on keywords and pay each time someone clicks on their ad. Prices will vary depending on the competition for keywords and targeting options chosen.
When deciding whether to use Microsoft Advertising or Google Adwords, it’s essential to consider your business’s goals and target audience. Microsoft Advertising could be a good option if you’re looking to reach a more specific and potentially niche audience or take advantage of lower competition for ad space. If your goal is to get the broadest possible audience, Google Adwords may be the better choice.
It’s essential to evaluate your business’s goals and target audience when deciding which of the two platforms to use. Microsoft Advertising can be a valuable tool for companies looking to reach a specific and potentially niche audience, with less competition for ad space than Google Adwords. However, Microsoft Advertising has a smaller search market share, which means that the reach and visibility of ads may be more limited.